{"product_id":"m40-vintage-red-velvet-diamond-liquid-matte-lipstick","title":"M40 Vintage Red Velvet Diamond Liquid Matte Lipstick","description":"\u003cp\u003e\u003cstrong\u003eOld Hollywood glamour meets modern long-wear — the classic red lip, perfected.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eM40 Vintage Red Velvet is inspired by the iconic red lips of 1946 — timeless, dramatic, and absolutely stunning. This is the classic red lipstick that never goes out of style. Rich, true red with a flawless velvety matte finish that commands attention and exudes confidence. Part of our Diamond Liquid Matte collection, the lightweight formula glides on effortlessly and sets to a flawless matte finish that lasts up to 16 hours — no cracking, no transferring, no touch-ups needed. Vegan and cruelty-free. Pair it with your favorite \u003ca href=\"\/collections\/gel-liner\"\u003ewaterproof gel lip liner\u003c\/a\u003e for a perfectly defined, old Hollywood-worthy pout.\u003c\/p\u003e\n\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhat shade is Vintage Red Velvet?\u003c\/strong\u003e\u003cbr\u003eA true, classic red — rich, bold, and timeless. Inspired by the iconic red lips of 1946, it’s the kind of red that never goes out of style. It’s brighter and more true-red than Apple Pie, and warmer than Sangria — the quintessential classic red lip.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s the inspiration behind the name?\u003c\/strong\u003e\u003cbr\u003eVintage Red Velvet is inspired by the glamorous red lips of 1946 — the golden age of Hollywood, when a bold red lip was the ultimate symbol of elegance and confidence. We wanted to capture that timeless energy in a modern, long-wearing formula.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow long does it last?\u003c\/strong\u003e\u003cbr\u003eUp to 16 hours without cracking or transferring — perfect for long days, date nights, or any time you need your lip color to stay put.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it feel comfortable to wear?\u003c\/strong\u003e\u003cbr\u003eYes! Despite the full matte finish, the formula is velvety and lightweight — it never feels dry or tight on the lips.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it transfer or smudge?\u003c\/strong\u003e\u003cbr\u003eNo — once set, it stays put. No transferring to cups, masks, or partners!\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does Vintage Red Velvet compare to Apple Pie and Sangria?\u003c\/strong\u003e\u003cbr\u003eVintage Red Velvet is a true classic red — the most iconic of the three. Apple Pie is warmer and slightly more orange-toned. Sangria is deeper and cooler — more of a wine red. If you want THE classic red lip, Vintage Red Velvet is it.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow do I apply it?\u003c\/strong\u003e\u003cbr\u003eApply directly from the wand, starting at the center of your lips and working outward. For a perfectly defined vintage-inspired look, pair with one of our \u003ca href=\"\/collections\/gel-liner\"\u003ewaterproof gel lip liners\u003c\/a\u003e first.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this vegan and cruelty-free?\u003c\/strong\u003e\u003cbr\u003eYes — M40 Vintage Red Velvet Diamond Liquid Matte Lipstick is 100% vegan and cruelty-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I layer this with a lip gloss?\u003c\/strong\u003e\u003cbr\u003eAbsolutely! Top it with one of our \u003ca href=\"\/collections\/lipgloss-balms-treatments\"\u003eLux Lip Glosses\u003c\/a\u003e for a gorgeous glossy matte hybrid look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Isododecane; Polymethylphenylsiloxane; Silica; Film former; Titanium dioxide; Pentaerythrityl Tetraisostearate; Styrene Oxide Isoprene Copolymer; Fumed Silica; Sericite; Isooctyl Palmitate; White Ceresin B; Yellow Beeswax; Dimethicone; Red 6; Iron Oxide Red; Iron Oxide Yellow.\u003c\/p\u003e","brand":"La Paz Cosmetics","offers":[{"title":"Default Title","offer_id":45417644523829,"sku":"","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1118\/1194\/files\/FullSizeRender_94dd1fac-7e44-4b29-a145-0a5c6509ade4.png?v=1775227167","url":"https:\/\/la-paz.com\/products\/m40-vintage-red-velvet-diamond-liquid-matte-lipstick","provider":"La Paz Cosmetics","version":"1.0","type":"link"}