M20 Mostly Mauve Diamond Liquid Matte Lipstick

The perfect everyday nude mauve — effortless, sophisticated, and endlessly wearable.

M20 Mostly Mauve is the shade you’ll reach for every single day. A soft, dusty nude mauve that sits beautifully between pink and brown — sophisticated enough for the office, pretty enough for date night, and natural enough for a no-makeup makeup look. Like our other versatile shades, Mostly Mauve can be worn two ways: apply just a touch to the center of your lips and blend outward with your fingertip for a soft, barely-there tint, or apply with the wand for full opaque matte coverage. Part of our Diamond Liquid Matte collection, the velvety lightweight formula glides on effortlessly and sets to a flawless matte finish that lasts up to 16 hours — no cracking, no transferring, no touch-ups needed. Vegan and cruelty-free. Pair it with your favorite waterproof gel lip liner for a defined, polished look that lasts all day.

Frequently Asked Questions

What shade is Mostly Mauve?
A soft, dusty nude mauve — the perfect blend of pink, brown, and grey that flatters every skin tone. It’s the ultimate your-lips-but-better shade: natural, polished, and effortlessly chic.

Can I wear it as a sheer tint?
Yes! Apply a small amount to the center of your lips and blend outward with your fingertip for a soft, natural tint. Or apply with the wand for full opaque matte coverage. Two looks in one!

How long does it last?
Up to 16 hours without cracking or transferring — perfect for long days, date nights, or any time you need your lip color to stay put.

Does it feel comfortable to wear?
Yes! Despite the full matte finish, the formula is velvety and lightweight — it never feels dry or tight on the lips.

Does it transfer or smudge?
No — once set, it stays put. No transferring to cups, masks, or partners!

How does Mostly Mauve compare to Cinnamon Bun?
Cinnamon Bun is a warmer, more peachy-brown nude. Mostly Mauve is cooler and more pink-toned — with that beautiful dusty mauve quality that makes it feel more sophisticated and editorial.

How do I apply it?
For a sheer tint: dab a small amount to the center of your lips and blend outward with your fingertip. For full coverage: apply directly from the wand, starting at the center and working outward. Pair with one of our waterproof gel lip liners for a more defined look.

Is this vegan and cruelty-free?
Yes — M20 Mostly Mauve Diamond Liquid Matte Lipstick is 100% vegan and cruelty-free.

Can I layer this with a lip gloss?
Absolutely! Top it with one of our Lux Lip Glosses for a gorgeous glossy matte hybrid look.

Ingredients: Isododecane; Polymethylphenylsiloxane; Silica; Film former; Titanium dioxide; Pentaerythrityl Tetraisostearate; Styrene Oxide Isoprene Copolymer; Fumed Silica; Sericite; Isooctyl Palmitate; White Ceresin B; Yellow Beeswax; Dimethicone; Red 6; Iron Oxide Red; Iron Oxide Yellow.