M28 Apple Pie Diamond Liquid Matte Lipstick

Bold, classic, and universally flattering — the red lip everyone can wear.

M28 Apple Pie is a vibrant, warm apple red that’s as bold as it is wearable. This isn’t your average red — it’s the kind of red that works on every skin tone, for every occasion. Bright enough to make a statement, warm enough to feel approachable and fun. Part of our Diamond Liquid Matte collection, the velvety lightweight formula glides on effortlessly and sets to a flawless matte finish that lasts up to 16 hours — no cracking, no transferring, no touch-ups needed. Vegan and cruelty-free. Pair it with your favorite waterproof gel lip liner for a defined, polished look that lasts all day.

Frequently Asked Questions

What shade is Apple Pie?
A warm, vibrant apple red — bright and bold with warm undertones that make it universally flattering. Think a perfectly ripe red apple: classic, cheerful, and irresistible. It’s the red lip that anyone can pull off.

How long does it last?
Up to 16 hours without cracking or transferring — perfect for long days, date nights, or any time you need your lip color to stay put.

Does it feel comfortable to wear?
Yes! Despite the full matte finish, the formula is velvety and lightweight — it never feels dry or tight on the lips.

Does it transfer or smudge?
No — once set, it stays put. No transferring to cups, masks, or partners!

How does Apple Pie compare to Sangria and Red Velvet?
Sangria is a deep, cool wine red — moody and dramatic. Red Velvet is a true classic red. Apple Pie is warmer and brighter — more of a fun, cheerful apple red that’s the most wearable of the three for everyday use.

How do I apply it?
Apply directly from the wand, starting at the center of your lips and working outward. For a more defined look, pair with one of our waterproof gel lip liners first.

Is this vegan and cruelty-free?
Yes — M28 Apple Pie Diamond Liquid Matte Lipstick is 100% vegan and cruelty-free.

Can I layer this with a lip gloss?
Absolutely! Top it with one of our Lux Lip Glosses for a gorgeous glossy matte hybrid look.

Ingredients: Isododecane; Polymethylphenylsiloxane; Silica; Film former; Titanium dioxide; Pentaerythrityl Tetraisostearate; Styrene Oxide Isoprene Copolymer; Fumed Silica; Sericite; Isooctyl Palmitate; White Ceresin B; Yellow Beeswax; Dimethicone; Red 6; Iron Oxide Red; Iron Oxide Yellow.