M40 Vintage Red Velvet Diamond Liquid Matte Lipstick

Old Hollywood glamour meets modern long-wear — the classic red lip, perfected.

M40 Vintage Red Velvet is inspired by the iconic red lips of 1946 — timeless, dramatic, and absolutely stunning. This is the classic red lipstick that never goes out of style. Rich, true red with a flawless velvety matte finish that commands attention and exudes confidence. Part of our Diamond Liquid Matte collection, the lightweight formula glides on effortlessly and sets to a flawless matte finish that lasts up to 16 hours — no cracking, no transferring, no touch-ups needed. Vegan and cruelty-free. Pair it with your favorite waterproof gel lip liner for a perfectly defined, old Hollywood-worthy pout.

Frequently Asked Questions

What shade is Vintage Red Velvet?
A true, classic red — rich, bold, and timeless. Inspired by the iconic red lips of 1946, it’s the kind of red that never goes out of style. It’s brighter and more true-red than Apple Pie, and warmer than Sangria — the quintessential classic red lip.

What’s the inspiration behind the name?
Vintage Red Velvet is inspired by the glamorous red lips of 1946 — the golden age of Hollywood, when a bold red lip was the ultimate symbol of elegance and confidence. We wanted to capture that timeless energy in a modern, long-wearing formula.

How long does it last?
Up to 16 hours without cracking or transferring — perfect for long days, date nights, or any time you need your lip color to stay put.

Does it feel comfortable to wear?
Yes! Despite the full matte finish, the formula is velvety and lightweight — it never feels dry or tight on the lips.

Does it transfer or smudge?
No — once set, it stays put. No transferring to cups, masks, or partners!

How does Vintage Red Velvet compare to Apple Pie and Sangria?
Vintage Red Velvet is a true classic red — the most iconic of the three. Apple Pie is warmer and slightly more orange-toned. Sangria is deeper and cooler — more of a wine red. If you want THE classic red lip, Vintage Red Velvet is it.

How do I apply it?
Apply directly from the wand, starting at the center of your lips and working outward. For a perfectly defined vintage-inspired look, pair with one of our waterproof gel lip liners first.

Is this vegan and cruelty-free?
Yes — M40 Vintage Red Velvet Diamond Liquid Matte Lipstick is 100% vegan and cruelty-free.

Can I layer this with a lip gloss?
Absolutely! Top it with one of our Lux Lip Glosses for a gorgeous glossy matte hybrid look.

Ingredients: Isododecane; Polymethylphenylsiloxane; Silica; Film former; Titanium dioxide; Pentaerythrityl Tetraisostearate; Styrene Oxide Isoprene Copolymer; Fumed Silica; Sericite; Isooctyl Palmitate; White Ceresin B; Yellow Beeswax; Dimethicone; Red 6; Iron Oxide Red; Iron Oxide Yellow.